Michael is the Executive Creative Director of Arnell Group, an Advertising, Marketing and Branding Agency in NYC. Prior to being named ECD in 2011, he served as the Creative Director of Brand Development, a unique position that was created specifically for him when he worked at DDB New York. Working with both the creative and strategy departments, Michael developed brand visions and creative platforms for various clients that inform and drive every facet of communications, product innovation and corporate culture. For seven years, he was Global Creative Director on Jose Cuervo International, working with local agencies around the world to implement global campaigns for JCI’s extensive portfolio of tequilas. He has tackled a diverse range of creative and strategic challenges for Belvedere Vodka, Samsung, Martha Stewart, Chanel, Playboy, Tommy Hilfiger, Almay/Revlon, LVMH, Lipton Tea, Hersheys, Knorr, Philips, Pepsi, Naked Juices, Sobe Lifewater, GNC, Mars/Masterfoods, Post-it, several watch brands, a variety of luxury hotel properties and The Guggenheim Museum. Michael has led several brand creation and product innovation initiatives, including Rbk for Reebok and directed AG’s pro-bono redesign of The Trevor Project’s visual identity. Michael has also lent his marketing expertise, time and energy to the Empire State Pride Agenda, Stockings With Care, First Day New York, Special Olympics, NYPD, FDNY, NewFest and The Dramatists Guild.