The Trevor Project’s electronic billboard on 43rd Street and Broadway in the heart of Times Square
You too can save young lives, which is the message of The Trevor Project’s Suicide Prevention Month campaign this September. Using various forms of digital media throughout the campaign, we launched a billboard in Times Square as well as a Public Service Ad campaign featuring actor Kira Kosarin, daughter of Trevor volunteer Lauren Kosarin, directed by Danny Kosarin (Kira’s father).
Sharing her family’s story in The Advocate, Lauren Kosarin explained the importance of this campaign: “We are still living during a time when many LGBTQ people cannot always live their authentic lives safely. LGBTQ youth know this, which can lead to devastating consequences. Suicide is the 2nd leading cause of death among people ages 10 to 24. The rate of suicide attempts is four times greater for LGB youth and two times greater for that of questioning youth than that of straight youth. Nearly half of transgender people have seriously thought about taking their lives and one quarter have reported making a suicide attempt…We all play a part in the fight to save young lives. You too can save a life, no matter how involved you get with The Trevor Project.”
To inspire people to connect, communicate, and care about suicide prevention, we joined the National Suicide Prevention Lifeline, Take 5 to Save Lives, and SAMHSA for their #BeThe1To campaign and worked with transgender rapper Kaycee Ortiz of Futurehood to reach out to LGBTQ people of color. To engage people on social media, Trevor created guides on how to practice self-care, talk about suicide prevention, and educate schools about our suicide prevention training program, Lifeguard.
Trevor’s Executive Director & CEO, Abbe Land shared how to take action in Gay Star News: “Many times, people who are feeling suicidal feel powerless. They may want to reach out for help, but shame may prevent them from doing so. Sometimes, the ones they love may not know how to offer help. Trevor’s campaign empowers both those in crisis and those wanting to help to start connecting and forming more supportive environments for all.”
Trevor’s shareable guides and posters will allow everyone to take part in raising awareness about suicide prevention, either digitally or in the classroom. With Trevor’s Self-Care Guide, people in crisis can see how to take care of themselves at home, school, or in public. With Trevor’s Suicide Prevention Guide, people who are unsure about how to offer help or people who don’t know how to ask for help can find ways to connect, communicate, and get care. And, with Trevor’s Back to School Guide, Trevor offers ways for schools, classmates, teachers, and youth-serving professionals to offer support and a more welcoming environment to LGBTQ youth in crisis.
To show LGBTQ youth that their lives matter, share Trevor’s PSA or any of their suicide prevention guides at: thetrevorproject.org/SaveLGBTQLives. Communicating and connecting about suicide can be the first step towards empowering LGBTQ youth to get the care they need.