The Trevor project is thrilled to be an original nonprofit founding partner of Revlon’s Love Project 2017. The campaign is based on the view that love is the foundation for a happier, more beautiful world.
The campaign previewed this week with a 30-second teaser video, featuring “Million Reasons” by Lady Gaga, and was posted exclusively on the singer’s social channels. This video will be followed by a commercial spot starring Lady Gaga, Pharrell Williams and Ellen DeGeneres, that will air during The 89th Academy Awards broadcast on Sunday, February 26th. The commercial will initiate a call-to-action to help spread more love in the world, inviting anyone who is inspired by love to visit theloveproject2017.com and create custom, shareable content that symbolizes what love means to them with the hashtag #Lovein3Words. At the Trevor Project, our “love in three words” is #SavingYoungLives.
People can join the Love Project movement by visiting www.theloveproject2017.com to create their custom #Lovein3Words to post on their social channels, make a donation to Trevor and inspire others to join in, donate, and help spread the love. As the campaign unfolds, supporters will learn more ways in which they can choose love and inspire others to do the same.
“The Love Project is the beginning of a social movement which aims to inspire more love, acceptance, and caring in the world,” said Carlos Barreto, Revlon Senior Vice President Marketing. “At the heart of this campaign is the belief that all people are beautiful and that love can create a better world.”
“The Trevor Project is incredibly grateful to Revlon, Lady Gaga, Pharrell Williams, and most especially to our long-time supporter Ellen DeGeneres for pushing forward a movement of love and kindness, which is so vital to the positive mental health of our LGBTQ young people,” said Trevor Project interim Executive Director Steve Mendelsohn. “The expanded awareness of our services via the Love Project campaign to such wide audiences, including both LGBTQ youth and the countless people who care about them, will be instrumental in helping the Trevor Project save young LGBTQ lives and be there for them every day whenever and however they need us.”
The Trevor Project is thrilled that the campaign debuts during the Oscars, as the organization was founded in 1998 by the creators of the Academy Award®-winning short film TREVOR.
The Trevor Project is the leading and only accredited national organization providing crisis intervention and suicide prevention services to lesbian, gay, bisexual, transgender and questioning (LGBTQ) young people under the age of 25. The Trevor Project offers a suite of crisis intervention and suicide prevention programs, including TrevorLifeline, TrevorText, and TrevorChat as well as a peer-to-peer social network support for LGBTQ young people under the age of 25, TrevorSpace. Trevor also offers an education program with resources for youth-serving adults and organizations, a legislative advocacy department fighting for pro-LGBTQ legislation and against anti-LGBTQ rhetoric/policy positions, and conducts research to discover the most effective means to help young LGBTQ people in crisis and end suicide. If you or someone you know is feeling hopeless or suicidal, our highly-trained Trevor Lifeline crisis counselors are available 24/7/365 at 866.488.7386. www.TheTrevorProject.org