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PUMA and The Trevor Project Partner to Support & Promote LGBTQ Inclusivity in Athletic Environments

PUMA Pledges $1 Million to The Trevor Project in Support of LGBTQ Youth Athletes’ Mental Health

New York City and Boston — The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer, and questioning (LGBTQ) young people, today announced global sports company PUMA will donate $1 million over three years to the organization. The donation will help the more than 1.8 million LGBTQ young people estimated to seriously consider suicide annually in the United States, by supporting LGBTQ-inclusive environments in athletic facilities, as well as foster positive mental health outcomes for young LGBTQ athletes.

As part of PUMA’s $1 million donation, The Trevor Project will develop and provide comprehensive educational resources that focus on LGBTQ mental health and intersectional inclusivity in sports. The donation also will advocate for safe spaces that are supportive of gender identity and sexual orientation, and strengthen mental health outcomes for LGBTQ youth athletes.

“In our National Survey on LGBTQ Youth Mental Health, 71% of LGBTQ youth reported discrimination due to either their sexual orientation or gender identity — that discrimination extends into sports and athletics, and is one of the many reasons that LGBTQ young people in crisis reach out to The Trevor Project,” said Amit Paley, CEO & Executive Director of The Trevor Project. “We are grateful to PUMA for their partnership in raising awareness on the unique challenges that LGBTQ youth face in athletics and the correlating impact on their mental health, and for promoting The Trevor Project as an ongoing resource to young LGBTQ athletes across the country.”

In addition, PUMA will elevate The Trevor Project’s crisis services to its network of youth sports clubs, coaches, and sports professionals.

“At PUMA, we believe everyone who wants to play sports, can and should be a part of the game, which is why we are proud to support The Trevor Project and their efforts in the LGBTQ community,” said PUMA’s Global Director of Brand and Marketing Adam Petrick. “Together, over the next three years, we hope to create a lasting impact for LGBTQ young people and youth athletes whether it’s on the field or in the locker room.”

PUMA and The Trevor Project will also explore additional ways to collaborate and fundraise for the organization. For more information about The Trevor Project, visit www.thetrevorproject.org.

ABOUT THE TREVOR PROJECT

The Trevor Project is the world's largest suicide prevention and crisis intervention organization for lesbian, gay, bisexual, transgender, queer & questioning (LGBTQ) young people. The Trevor Project offers a suite of 24/7 crisis intervention and suicide prevention programs, including TrevorLifelineTrevorText, and TrevorChat as well as the world’s largest safe space social networking site for LGBTQ youth, TrevorSpace. Trevor also operates an education program with resources for youth-serving adults and organizations, an advocacy department fighting for pro-LGBTQ legislation and against anti-LGBTQ rhetoric/policy positions, and a research team to discover the most effective means to help young LGBTQ people in crisis and end suicide. If you or someone you know is feeling hopeless or suicidal, our trained crisis counselors are available 24/7 at 1-866-488-7386 via chat www.TheTrevorProject.org/Help, or by texting START to 678678.

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MEDIA CONTACT

Kevin Wong
The Trevor Project
646.576.7044
[email protected]

Ann Unger
Head of Marketing Communications
PUMA
[email protected]

Melissa Garbayo
Team Head, Public Relations, North America
PUMA
[email protected]